diff --git a/README.md b/README.md
index bf206b9..280d88b 100644
--- a/README.md
+++ b/README.md
@@ -71,5 +71,3 @@ Everyone is welcome to help [contribute](CONTRIBUTING.md) and improve this proje
 ## Support
 
 Use the [Roots Discourse](http://discourse.roots.io/) to ask questions and get support.
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-[![Analytics](https://ga-beacon.appspot.com/UA-71591-43/roots/readme?pixel)](https://github.com/igrigorik/ga-beacon)