diff --git a/README.md b/README.md
index 97dbdca..93eafff 100644
--- a/README.md
+++ b/README.md
@@ -77,6 +77,7 @@ When completed, you'll be able to run the various Gulp commands provided from th
 * `gulp dev` — Compile LESS to CSS, concatenate and validate JS
 * `gulp watch` — Compile assets when file changes are made
 * `gulp build` — Create minified assets that are used on non-development environments
+* `gulp images` — Lossless compression of PNG, JPEG, GIF and SVG images
 
 ## Documentation
 
diff --git a/gulpfile.js b/gulpfile.js
index 920c6b2..6ea429c 100644
--- a/gulpfile.js
+++ b/gulpfile.js
@@ -1,6 +1,7 @@
 /*global $:true*/
 var gulp = require('gulp');
 var $ = require('gulp-load-plugins')();
+var pngcrush = require('imagemin-pngcrush');
 var mainBowerFiles = require('main-bower-files');
 
 var paths = {
@@ -14,6 +15,7 @@ var paths = {
     'assets/js/*.js',
     '!assets/js/scripts.js',
     '!assets/js/scripts.min.js',
+    '!assets/js/vendor/**/*',
     '!assets/**/*.min-*'
   ],
   less: 'assets/less/main.less',
@@ -74,6 +76,20 @@ gulp.task('modernizr', function() {
     .pipe(gulp.dest(destination.vendor));
 });
 
+gulp.task('images', function () {
+  return gulp.src('assets/img/**/*')
+    .pipe($.imagemin({
+      progressive: true,
+      interlaced: true,
+      use: [pngcrush()]
+    }))
+    .pipe(gulp.dest('assets/img'));
+});
+
+gulp.task('bust', function () {
+  $.cache.clearAll();
+});
+
 gulp.task('version', function() {
   return gulp.src(['assets/css/main.min.css', 'assets/js/scripts.min.js'], { base: 'assets' })
     .pipe($.rev())
diff --git a/package.json b/package.json
index 969fd49..3f08142 100644
--- a/package.json
+++ b/package.json
@@ -29,6 +29,7 @@
     "gulp-concat": "^2.3.4",
     "gulp-filter": "^0.5.0",
     "gulp-grunt": "^0.5.2",
+    "gulp-imagemin": "^0.6.0",
     "gulp-jshint": "^1.8.4",
     "gulp-less": "^1.3.3",
     "gulp-livereload": "^2.1.0",
@@ -40,6 +41,7 @@
     "gulp-rev": "^1.1.0",
     "gulp-sourcemaps": "^1.1.1",
     "gulp-uglify": "^0.3.1",
+    "imagemin-pngcrush": "^1.0.0",
     "jshint-stylish": "^0.4.0",
     "main-bower-files": "^1.0.1"
   }