diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2ce498a..0d647e7 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,4 +1,5 @@
 ### HEAD
+* Update to Google Universal Analytics
 * Remove post tags from templates
 * Remove TinyMCE valid elements tweaks (no longer necessary)
 * Remove additional widget classes
diff --git a/lib/scripts.php b/lib/scripts.php
index d615e79..d2e0610 100644
--- a/lib/scripts.php
+++ b/lib/scripts.php
@@ -65,11 +65,14 @@ function roots_jquery_local_fallback($src, $handle) {
 
 function roots_google_analytics() { ?>
 <script>
-  var _gaq=[['_setAccount','<?php echo GOOGLE_ANALYTICS_ID; ?>'],['_trackPageview']];
-  (function(d,t){var g=d.createElement(t),s=d.getElementsByTagName(t)[0];
-    g.src=('https:'==location.protocol?'//ssl':'//www')+'.google-analytics.com/ga.js';
-    s.parentNode.insertBefore(g,s)}(document,'script'));
+  (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]=
+  function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date;
+  e=o.createElement(i);r=o.getElementsByTagName(i)[0];
+  e.src='//www.google-analytics.com/analytics.js';
+  r.parentNode.insertBefore(e,r)}(window,document,'script','ga'));
+  ga('create','<?php echo GOOGLE_ANALYTICS_ID; ?>');ga('send','pageview');
 </script>
+
 <?php }
 if (GOOGLE_ANALYTICS_ID) {
   add_action('wp_footer', 'roots_google_analytics', 20);