diff --git a/README.md b/README.md
index c9a6477..5755c47 100644
--- a/README.md
+++ b/README.md
@@ -107,4 +107,4 @@ Everything else:
 
 ## Summary:
 
-Roots is a starting WordPress theme made for developers that’s based on HTML5 Boilerplate, Blueprint CSS and Starkers that will help you rapidly create brochure sites and blogs.
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+Roots is a starting WordPress theme made for developers that's based on HTML5 Boilerplate, Blueprint CSS and Starkers that will help you rapidly create brochure sites and blogs.
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