diff --git a/CHANGELOG.md b/CHANGELOG.md
index 8a6d5bf..49669f5 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,7 @@
-## HEAD
+## 10.0.0: March 1st, 2022
 
-* [Full changelog](https://github.com/roots/sage/compare/10.0.0-beta.3...main)
+* [Release notes](https://github.com/roots/sage/releases/tag/10.0.0)
+* [Full changelog](https://github.com/roots/sage/compare/10.0.0-beta.3...10.0.0)
 
 ## 10.0.0-beta.3: February 14th, 2022
 
diff --git a/README.md b/README.md
index b4dd4b8..4b4b8bf 100644
--- a/README.md
+++ b/README.md
@@ -64,8 +64,6 @@ Make sure all dependencies have been installed before moving on:
 
 ## Theme installation
 
-**The `main` branch currently tracks Sage 10 which is in active development. Looking for Sage 9 or the latest Sage 10 beta release? [See releases](https://github.com/roots/sage/releases).**
-
 Install Sage using Composer from your WordPress themes directory (replace `your-theme-name` below with the name of your theme):
 
 ```sh
diff --git a/style.css b/style.css
index 87c5ed8..fbf85f3 100644
--- a/style.css
+++ b/style.css
@@ -2,7 +2,7 @@
 Theme Name:         Sage Starter Theme
 Theme URI:          https://roots.io/sage/
 Description:        Sage is a WordPress starter theme.
-Version:            10.0.0-dev
+Version:            10.0.0
 Author:             Roots
 Author URI:         https://roots.io/
 Text Domain:        sage